About Stine Marketing
Most Local SEO Agencies Are Guessing. We’re Not.
Stine Marketing is a local SEO practice based in Great Neck, New York, working primarily with healthcare practices across Long Island and the New York metro area. One operator, a small number of clients, and a methodology built on how Google actually decides who to trust.
Ezra Stine
Founder — Stine Marketing LLC
I’m not an agency with account managers and a sales floor. I’m one person who takes on a small number of clients and handles every one of them personally — the audit, the strategy, the monthly reporting, and the call where you ask me what’s actually happening.
That’s a deliberate constraint, not a stage I’m trying to grow out of. The work I do requires understanding a specific practice in a specific market. That doesn’t survive being handed to a junior hire reading off a checklist.
When you hire Stine Marketing, you work with me. Every time.
Why This Practice Exists
Most healthcare practices that come to me have already paid an SEO agency. Usually more than one. And the pattern is almost always the same.
The last agency built a pile of backlinks from sites that have nothing to do with healthcare — directories in unrelated industries, blog networks, whatever was cheap and fast. Then they published blog post after blog post about symptoms and conditions, month after month, and called it content strategy.
Here’s what that actually does. It teaches Google that your website is a blog about health topics rather than a local practice that treats patients. So Google starts sending you people researching symptoms at 11pm — not people looking for a provider to book an appointment with tomorrow. Traffic goes up. New patients don’t.
Then the practice owner cancels, assumes SEO doesn’t work, and tells other practice owners the same thing.
That’s the problem I built this around.
How We Actually Work
Google doesn’t rank websites the way it did ten years ago. It identifies and verifies entities — real organizations, in real places, offering real services — and ranks based on how confident it is about who you are. Everything we do follows from that.
1
Establish the entity
Before anything else, we make sure Google has correctly identified your practice — what it is, where it operates, what it treats, and that the information about it is consistent everywhere Google looks. Practices that never rank despite doing everything else right are usually failing here and don’t know it.
2
Build site efficiency
Your website’s structure has to tell Google you’re a local service business, not a content publisher. That means the right architecture, the right structured data, and cutting the page bloat that competes against itself. This is what separates ranking for “chiropractor near me” from ranking for “what is chiropractic.”
3
Reinforce with relevant authority
Only after the foundation holds do we build links and press coverage — and only from sources that are actually relevant to healthcare and to your market. Volume is not the goal. Corroboration is.
4
Report on it honestly
Every month you get a ranking report, a log of what was actually done, and a short call. If a month was slow, I’ll tell you it was slow. SEO takes three to four months before rankings move meaningfully, and you’ll hear that from me before you sign, not after.
Proof That It Works
One client, one market, real numbers.
Healthcare Case Study
Specific Chiropractic
Midtown Manhattan, New York
The practice had over 400 Google reviews, 50,000+ YouTube subscribers, and millions of video views — and was still nearly invisible in the Google Map Pack with almost no organic search presence. All the real-world authority in the world, and Google wasn’t recognizing it.
The problem wasn’t reputation. It was entity classification and inconsistent signals suppressing everything else.
847%Map Pack Improvement
312%Organic Traffic Growth
203%Patient Inquiry Increase
Results began appearing in month four. 156 pages now indexed and ranking, with top-three Map Pack placement across multiple search terms — without spending a dollar on ads.
Who We Work With
Established healthcare practices in the New York metro area that want more new patients from Google.
ChiropracticPractices competing in dense local markets where Map Pack placement decides who gets the call.
DentalGeneral and specialty practices where a single new patient can be worth thousands over their lifetime.
Physical TherapyClinics that rely on local search and referral visibility to keep the schedule full.
Med Spa & SpecialtyAesthetics, podiatry, optometry, dermatology, and other high-value specialty practices.
If you’re outside healthcare and the fit is genuinely right, I’ll tell you honestly — and if it isn’t, I’ll tell you that too. I’d rather turn down a client than take one I can’t get results for.
Stine Marketing LLC
105 Van Nostrand Ave, Great Neck, NY 11024
Serving healthcare practices across Long Island, New York City, and the surrounding metro area.
See Where Your Practice Actually Stands
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